Israeli public opinion regarding the damaging effect of prostitution on society as a whole varies greatly. Much of the general public is unaware of the realities of the sex industry. We tackle these issues with smart online campaigns, targeting individuals across all internet platforms – social media, YouTube and banner advertisements as well as promoted articles.
A massive online campaign targeting misconceptions of the prostitution industry, consisting of 3 articles and additional creative (Banners, Graphics)
The campaign reached more than 260K unique impressions, tens of thousands read the articles with great performance (Engagement, Read time etc).
The campaigns are very successful and have led to the creation of a forum for honest discussion.