PROJECT NOAFight modern-day slavery


In Israel there are more than 14,000 women, men and children working in the sex industry.

We view prostitution as a form modern-day-slavery and detrimental to our nation. The statistics are startling and impossible to ignore. Victims of prostitution suffer sexual harassment, physical and emotional abuse, sexually transmitted diseases, rape, rape without a condom, and much more. In Israel, 60 to 80% of prostitutes experience regular sexual and physical abuse, 10 to 40% are more likely to die in their jobs than any other occupation, 95% have been sexually harassed, and 60 to 75% have been raped in their jobs. Importantly, 76% of women and 51% of men desire to leave the industry. For more statistics on prostitution in Israel, please refer to our The Truth About Prostitution in Israel booklet.

For more than more than nine years, JIJ’s initiatives through Project NOA (Not Objects Anymore) have led the fight to eradicate prostitution in Israel.  We have done this through educating the masses, policy development, national social media campaigns and community collaborations to raise awareness and attempt to change the public perception.

Project NOA also promotes legislative change and is lobbying the Knesset to adopt the Swedish model. What is the ‘Swedish model’? It advocates for the criminalization of the buyer of sex services, but not the seller. It aims to protect the seller of sex services, who are often trapped in this industry under the manipulation of a pimp, or under the influence of drugs. This legislative change will serve as a voice for the voiceless. 

The following are some of the awareness campaigns and programs we initiate and support.

Anti-Prostitution Social Awareness Campaigns – Israeli public opinion regarding the damaging effect of prostitution on society as a whole varies greatly, we are working to change this.

Jessica Memorial Service – A slave of the sex-industry, forever will be remembered.

Anti-Prostitution Educational Program – Changing public discourse about prostitution will be key in bringing true change to Israel.


The Truth About Prostitution in Israel Booklet


Not Objects Anymore (NOA) Booklet

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